"The Art of the Deal" is a book co-authored by Donald Trump and Tony Schwartz, published in 1987. It combines a memoir and a business guide, detailing Trump's experiences in real estate and his approach to negotiation. The book outlines various strategies for achieving success in business, emphasizing the importance of confidence and assertiveness. The book became a bestseller and significantly contributed to Trump's public persona as a successful businessman. It includes anecdotes from Trump's life, showcasing his deals and the lessons learned from them. Overall, it serves as both a reflection of Trump's career and a manual for aspiring entrepreneurs.