"The 99%" refers to a social movement that emerged in the United States around 2011, primarily associated with the Occupy Wall Street protests. It symbolizes the economic disparity between the wealthiest 1% of the population and the remaining 99%, highlighting issues like income inequality, corporate influence in politics, and social justice. The phrase gained popularity as a rallying cry for those advocating for economic reforms and greater accountability from financial institutions and government officials. It emphasizes the struggles faced by the majority of people in society, who often feel marginalized and unheard in the political and economic landscape.