"The 7 Habits of Highly Effective People" is a self-help book by Stephen R. Covey that outlines seven principles for personal and professional effectiveness. The habits are designed to help individuals achieve their goals by focusing on character development and proactive behavior. Covey emphasizes the importance of aligning actions with values and principles. The seven habits are divided into three categories: personal victory, public victory, and renewal. They include being proactive, beginning with the end in mind, putting first things first, thinking win-win, seeking first to understand then to be understood, synergizing, and sharpening the saw. These habits aim to foster a balanced and effective life.