The 4AD is a British independent record label founded in 1980 by Ivo Watts-Russell and Peter Kent. Known for its distinctive artistic vision, the label has been home to a variety of influential artists, including Bauhaus, Pixies, and The National. It has played a significant role in shaping the alternative music scene. The label is recognized for its unique album artwork, often created by Vaughan Oliver and his design studio, 23 Envelope. This emphasis on visual aesthetics complements the diverse range of music genres represented, from post-punk to dream pop, making The 4AD a notable name in the music industry.