Ivo Watts-Russell is a British music producer and co-founder of the influential record label 4AD. Established in 1980, 4AD became known for its distinctive sound and aesthetic, helping to launch the careers of various artists, including Bauhaus, Pixies, and The Cocteau Twins. Watts-Russell played a significant role in shaping the alternative music scene during the 1980s and 1990s. His vision and dedication to artistic integrity contributed to the label's reputation for nurturing innovative and eclectic music, making it a key player in the independent music industry.