Technology alliances are partnerships between companies that collaborate to develop and promote new technologies. These alliances can help businesses share resources, knowledge, and expertise, leading to innovative products and services. By working together, companies can reduce costs, speed up development, and enhance their competitive edge in the market. Such alliances often involve joint ventures, research collaborations, or strategic partnerships. For example, companies like Microsoft and Intel have formed alliances to create better software and hardware solutions. These collaborations can also extend to startups and research institutions, fostering a vibrant ecosystem of innovation and growth in the technology sector.