Tati Beauty is a cosmetics brand founded by beauty influencer Tati Westbrook in 2019. The brand focuses on high-quality makeup products that cater to a wide range of skin tones and types. Tati Beauty aims to provide consumers with innovative formulas and versatile products, emphasizing the importance of self-expression through makeup. The brand's first major launch was the Tati Beauty Textured Neutrals Palette, which features a mix of matte and shimmer shades. Tati Beauty has gained popularity for its commitment to quality and the personal touch that Tati Westbrook brings as a trusted figure in the beauty community.