A target audience is a specific group of people that a business or organization aims to reach with its products, services, or marketing efforts. This group is defined by various characteristics such as age, gender, interests, and location. Understanding the target audience helps companies tailor their messages and offerings to meet the needs and preferences of these potential customers. Identifying a target audience is crucial for effective communication and marketing strategies. By analyzing data and conducting research, businesses can create profiles of their ideal customers. This allows them to focus their resources on reaching the right people, ultimately increasing the chances of engagement and sales.