Tūhourangi is a Māori iwi (tribe) located in the central North Island of New Zealand. They are part of the larger Te Arawa confederation and are known for their rich cultural heritage and connection to the land. The iwi's traditional territory includes areas around Rotorua and the geothermal regions, which are significant to their identity and history. The Tūhourangi people have a strong presence in the tourism industry, particularly through their involvement in attractions like Te Puia and the Tamaki Māori Village. They actively promote their culture, language, and traditions, ensuring that their unique heritage is preserved and shared with visitors and future generations.