Tín Ngưỡng thờ Mẫu, or the Cult of Mother Worship, is a traditional belief system in Vietnam that venerates female deities, particularly the Mother Goddess. This practice emphasizes the importance of maternal figures in both the spiritual and earthly realms, reflecting the connection between nature, fertility, and prosperity. The worship involves rituals, offerings, and festivals, often held in temples dedicated to the Mẫu deities. Practitioners seek blessings for health, wealth, and harmony in their lives, highlighting the cultural significance of motherhood and femininity in Vietnamese society.