“Mẫu” is a significant figure in Vietnamese culture, often referred to as the Mother Goddess. She represents fertility, motherhood, and the nurturing aspects of life. Worshipped in various forms, Mẫu is central to the Tín ngưỡng thờ Mẫu or Mother Goddess worship, which is a traditional belief system in Vietnam. This practice includes rituals and ceremonies that honor her and seek her blessings. The Mẫu worship is characterized by colorful festivals, music, and dance, reflecting the rich cultural heritage of Vietnam. Devotees often visit đền thờ Mẫu or Mother Goddess temples to pay their respects. The rituals aim to connect with the divine feminine and seek guidance, protection, and prosperity in their lives.