Synthetic media refers to content that is generated or altered using artificial intelligence and machine learning technologies. This includes images, videos, audio, and text that can be created or modified to appear realistic, often blurring the line between real and fake. Examples include deepfakes, which use AI to superimpose one person's likeness onto another's video, and AI-generated art. The rise of synthetic media has significant implications for various fields, including entertainment, advertising, and journalism. While it offers creative opportunities, it also raises concerns about misinformation and the ethical use of technology, prompting discussions about regulation and authenticity in digital content.