Sync licensing is the process of obtaining permission to use a piece of music in conjunction with visual media, such as films, television shows, commercials, or video games. This type of licensing allows creators to synchronize music with their visuals, enhancing the overall experience for the audience. To secure a sync license, the rights holder of the music, often the songwriter or music publisher, must grant permission. This agreement typically involves a fee, which can vary based on factors like the popularity of the song and the scope of its use.