A sync license is a legal agreement that allows the use of a piece of music in conjunction with visual media, such as films, TV shows, or video games. This license ensures that the rights of the original music creators are respected and compensated when their work is used in these contexts. To obtain a sync license, a producer or filmmaker must negotiate with the rights holder, which could be the artist, record label, or music publisher. The terms of the license will specify how the music can be used, the duration of use, and any fees involved, ensuring that both parties are protected.