Symbolic Consumption
Symbolic consumption refers to the practice of purchasing goods or services not just for their practical use, but for the meanings and status they convey. People often choose products based on how they reflect their identity, social status, or values. For example, buying a luxury brand like Gucci can symbolize wealth and exclusivity.
This concept is closely linked to consumer culture, where items serve as symbols of belonging or distinction within a society. Items like designer handbags or electric cars can represent environmental consciousness or modernity, influencing how individuals perceive themselves and how they are perceived by others.