The Swedish Press Council is an independent body that oversees the ethical standards of journalism in Sweden. Established in 1916, it aims to promote responsible reporting and protect freedom of the press. The council handles complaints from the public regarding media content and provides guidance on ethical issues. The council consists of representatives from various media organizations, as well as members of the public. It evaluates cases based on the Swedish Press Code, which outlines the principles of good journalism. By addressing complaints and promoting ethical practices, the council helps maintain trust between the media and the public.