"Green Beauty" refers to the use of natural, organic, and eco-friendly ingredients in beauty and skincare products. This movement emphasizes sustainability, promoting products that are free from harmful chemicals, synthetic fragrances, and artificial colors. Brands often focus on ethical sourcing and environmentally friendly packaging to reduce their ecological footprint. Consumers are increasingly drawn to Green Beauty for its health benefits and commitment to the planet. Many products are certified by organizations that verify their organic or cruelty-free status. This trend encourages a more conscious approach to beauty, aligning personal care with environmental responsibility.