Subscriber engagement refers to the level of interaction and involvement that subscribers have with a brand's content or services. This can include actions such as opening emails, clicking on links, commenting on posts, or sharing content. High engagement indicates that subscribers find the content valuable and relevant, which can lead to increased loyalty and retention. Effective subscriber engagement strategies often involve personalized communication, regular updates, and interactive content. Brands may use tools like email marketing, social media, and surveys to gather feedback and understand subscriber preferences. By fostering a strong connection, businesses can enhance their overall customer experience and drive growth.