The Sturgis Motorcycle Rally is an annual event held in Sturgis, South Dakota, attracting motorcycle enthusiasts from around the world. Established in 1938, it typically takes place in early August and lasts for ten days. The rally features a variety of activities, including motorcycle races, concerts, and custom bike shows, making it a vibrant celebration of motorcycle culture. During the rally, attendees can explore the scenic Black Hills region and participate in guided rides. The event also includes vendor booths, showcasing motorcycle gear and accessories. The Sturgis Rally has grown significantly over the years, drawing hundreds of thousands of visitors each year.