Sturgis is a small city located in the Black Hills region of South Dakota, known for its annual motorcycle rally, the Sturgis Motorcycle Rally. This event, which began in 1938, attracts hundreds of thousands of motorcycle enthusiasts each August, making it one of the largest motorcycle rallies in the world. The city has a population of around 7,000 residents and offers various amenities for visitors. In addition to the motorcycle rally, Sturgis is home to several attractions, including the Sturgis Motorcycle Museum & Hall of Fame, which showcases the history of motorcycling and its culture. The city also serves as a gateway to outdoor activities in the surrounding Black Hills, including hiking, camping, and visiting landmarks like Mount Rushmore.