A strategic decision is a choice made by an organization that significantly impacts its long-term direction and success. These decisions often involve allocating resources, entering new markets, or changing business models. They require careful analysis of internal capabilities and external market conditions to ensure alignment with the organization's overall goals. Strategic decisions are typically made by top management, such as CEOs and executives, and involve input from various departments. The process often includes evaluating potential risks and benefits, as well as considering the competitive landscape. Effective strategic decision-making can lead to sustainable growth and a competitive advantage in the marketplace.