Strategic communication is the purposeful use of communication by an organization to fulfill its mission and achieve its goals. It involves planning and executing messages that align with the organization's objectives, ensuring that the right information reaches the right audience at the right time. This approach helps build relationships, enhance reputation, and influence public perception. Key components of strategic communication include understanding the target audience, crafting clear messages, and selecting appropriate channels for dissemination. It often involves various fields such as public relations, marketing, and corporate communication, all working together to create a cohesive communication strategy that supports the organization's vision.