Strategic analysis is a systematic process used by organizations to evaluate their internal and external environments. It helps identify strengths, weaknesses, opportunities, and threats (often referred to as SWOT analysis) that can impact the organization's performance. By understanding these factors, businesses can make informed decisions about their strategies and resource allocation. This analysis often involves examining market trends, competitive dynamics, and customer preferences. Tools like Porter's Five Forces and PESTEL analysis are commonly used to assess the competitive landscape and external influences. Ultimately, strategic analysis guides organizations in setting goals and developing effective plans to achieve them.