A "Store Brand" refers to products that are sold under a retailer's own label rather than a national brand. These products are typically manufactured by third-party companies but are marketed exclusively by the store. Store brands often offer similar quality to national brands at a lower price, making them an attractive option for budget-conscious consumers. Store brands can be found in various categories, including food, household items, and personal care products. Retailers like Walmart, Costco, and Kroger have developed their own store brands to compete with established brands, providing customers with more choices and value.