Starwood Capital Group is a private investment firm founded in 1991 by Barry Sternlicht. The company specializes in real estate investments, focusing on various sectors such as hospitality, residential, and commercial properties. With a global presence, Starwood Capital manages billions of dollars in assets and aims to create value through strategic investments and development projects. The firm is known for its innovative approach to real estate, often seeking opportunities in undervalued markets. Starwood Capital Group also emphasizes sustainability and responsible investing, integrating environmental, social, and governance (ESG) factors into its investment strategies to promote long-term growth and positive impact.