"Start With Why" is a concept popularized by Simon Sinek that emphasizes the importance of understanding the core purpose behind actions and decisions. According to Sinek, successful individuals and organizations inspire others by clearly communicating their "why"—the reason they exist beyond just making money. This foundational belief helps to create a strong emotional connection with customers and followers. By focusing on the "why," leaders can motivate their teams and foster loyalty among their audience. This approach encourages people to align with a shared vision, leading to greater engagement and a more profound impact. Ultimately, starting with "why" can transform how we approach our goals and relationships.