Starley & Co. is a company known for its innovative approach to bicycle manufacturing. Founded in the late 19th century, it played a significant role in the development of the modern bicycle. The company is particularly recognized for its contributions to the design of the safety bicycle, which featured a chain-driven rear wheel, making cycling more accessible and safer for the general public. The brand is often associated with J.K. Starley, a key figure in the bicycle industry who helped popularize this new design. Starley & Co. has a rich history that reflects the evolution of cycling technology and its impact on transportation and recreation.