Starboy Entertainment is a record label founded by the popular Nigerian artist The Weeknd in 2016. The label aims to promote and support emerging talent in the music industry, particularly in the genres of R&B and hip-hop. The label has signed several artists and has produced various successful projects, contributing to the global music scene. Starboy Entertainment is known for its distinctive sound and artistic vision, helping to shape the careers of its artists while maintaining a strong connection to The Weeknd's own musical style.