"XO" is a term often used to express affection, typically meaning "hugs and kisses." The "X" represents kisses, while the "O" symbolizes hugs. This expression is commonly found in letters, messages, and social media, conveying warmth and love between friends, family, or romantic partners. In addition to its affectionate meaning, "XO" is also the name of a popular brand of cognac, known for its rich flavor and quality. The term is often associated with luxury and celebration, making it a favored choice for special occasions and gatherings.