Standard setting is the process of establishing guidelines or criteria that define the quality and performance of products, services, or practices. These standards help ensure consistency, safety, and reliability across various industries. For example, organizations like the International Organization for Standardization (ISO) create standards that businesses can follow to improve their operations and meet customer expectations. In addition to improving quality, standard setting also facilitates trade and communication between countries. When nations adopt common standards, it becomes easier for companies to sell their products internationally. This collaboration can lead to increased innovation and efficiency, benefiting both consumers and businesses alike.