Sports branding refers to the process of creating a unique identity for a sports team, athlete, or event. This involves developing logos, slogans, and visual elements that resonate with fans and convey the values of the brand. Effective sports branding helps teams and athletes build a loyal fan base and attract sponsorships. Additionally, sports branding plays a crucial role in marketing and promoting merchandise, such as jerseys and equipment. It enhances the overall experience for fans and can significantly impact the financial success of a team or athlete. Successful examples include Nike, Adidas, and iconic teams like the New York Yankees.