A sports agent is a professional who represents athletes in negotiations and contracts. Their primary role is to secure the best possible deals for their clients, which can include salaries, endorsements, and sponsorships. Agents often have strong connections within the sports industry, allowing them to advocate effectively for their clients' interests. In addition to contract negotiations, sports agents provide various services, such as career management, financial planning, and public relations. They help athletes navigate the complexities of their careers, ensuring they make informed decisions and maximize their earning potential while maintaining a positive public image.