A sponsor is an individual or organization that provides support, typically financial, to another individual or group in exchange for promotional benefits. This support can be for events, projects, or activities, helping to cover costs and enhance visibility. Sponsors often seek to improve their brand recognition and reach specific audiences through their association with the sponsored entity. In many cases, sponsors are involved in sports, arts, or community events, where they may provide funding, products, or services. For example, a company might sponsor a local sports team, gaining advertising opportunities while helping to promote community engagement and development.