Spike TV was an American cable and satellite television network that launched in 2003. Originally branded as a channel for men, it featured a mix of original programming, movies, and sports. The network aimed to attract a male audience with shows like The Ultimate Fighter and Deadliest Warrior. In 2015, Spike TV rebranded itself as Paramount Network to broaden its appeal and focus on scripted content. The change marked a shift in programming strategy, moving away from its original identity while still offering a variety of entertainment options for viewers.