Specialty retailers are stores that focus on a specific category of products or services, offering a unique selection that caters to particular customer interests. Examples include bookstores, pet supply stores, and high-end fashion boutiques. These retailers often provide expert knowledge and personalized service, helping customers find exactly what they need. Unlike general retailers, specialty retailers typically have a narrower range of products but emphasize quality and uniqueness. They may also create a distinct shopping experience, often featuring themed decor or knowledgeable staff. This specialization allows them to build strong customer loyalty and differentiate themselves in the competitive retail market.