Specialty retail refers to stores that focus on a specific category of products or services, catering to a particular market segment. These retailers often offer unique items that are not commonly found in general retail stores, such as boutiques, health food stores, or hobby shops. Their specialized knowledge and curated selections help them attract dedicated customers. Unlike larger department stores, specialty retailers typically provide a more personalized shopping experience. They often emphasize customer service and product expertise, allowing shoppers to receive tailored advice and recommendations. This approach helps build customer loyalty and encourages repeat business in a competitive market.