Specialty printing refers to printing techniques that go beyond standard methods to create unique and customized products. This can include processes like screen printing, digital printing, and offset printing, which allow for a variety of materials and finishes. Specialty printing is often used for items such as promotional products, custom packaging, and unique business cards. These techniques enable businesses and individuals to produce high-quality prints that stand out. Specialty printing can also involve special inks, textures, and effects, such as embossing or foil stamping, which enhance the visual appeal and tactile experience of printed materials.