Sourcing refers to the process of finding and selecting suppliers or vendors to provide goods and services for a business. This involves researching potential sources, evaluating their quality, pricing, and reliability, and ultimately choosing the best options to meet the company's needs. Effective sourcing can help businesses save money and improve their supply chain efficiency. In addition to finding suppliers, sourcing also includes negotiating contracts and managing relationships with these vendors. Companies often use sourcing strategies to ensure they get the best value for their purchases, which can involve considering factors like sustainability and ethical practices in their choices.