Soulja Boy, born DeAndre Cortez Way on July 28, 1990, is an American rapper, producer, and entrepreneur. He gained fame in 2007 with his hit single "Crank That (Soulja Boy)," which topped the Billboard Hot 100 chart. His innovative use of the internet and social media helped popularize his music and dance moves, making him a pioneer in the digital music era. In addition to his music career, Soulja Boy has ventured into various business endeavors, including video games and merchandise. He has also appeared in reality television, further expanding his brand and influence in popular culture.