Soft light photography refers to a technique that utilizes diffused light to create gentle, even illumination in images. This type of lighting minimizes harsh shadows and highlights, resulting in a more flattering and natural appearance. Soft light can be achieved using various methods, such as shooting during the golden hour, using softboxes, or employing reflectors to bounce light. Photographers often favor soft light for portrait and product photography, as it enhances textures and details without overwhelming the subject. This approach is particularly effective in creating a serene and dreamy atmosphere, making it a popular choice for capturing landscapes and wedding photography.