The Society of American Florists (SAF) is a national trade association representing the floral industry in the United States. Founded in 1884, it aims to promote the interests of floral professionals, including retailers, wholesalers, and growers. SAF provides resources, education, and advocacy to help its members succeed in a competitive market. SAF also organizes events, such as the annual American Floral Expo, where industry members can network and learn about the latest trends and innovations. Additionally, the organization offers marketing support and research to enhance the visibility and profitability of the floral industry.