Socially Responsible Investing (SRI) is an investment strategy that seeks to generate financial returns while also considering social, environmental, and ethical factors. Investors who practice SRI often choose to invest in companies that align with their values, such as those promoting sustainability, diversity, or community development. SRI can involve screening investments to exclude industries like tobacco or fossil fuels, or actively seeking out companies with positive social impacts. This approach allows investors to support businesses that contribute to societal well-being while still aiming for profitable returns.