Social validation is the process by which individuals seek approval or acceptance from others to confirm their beliefs, actions, or feelings. This phenomenon often occurs in group settings, where people look to their peers for cues on how to behave or what to think. The desire for social validation can influence decision-making and reinforce social norms. In psychology, social validation is linked to concepts like conformity and peer pressure. It plays a significant role in shaping behaviors, as individuals may change their opinions or actions to align with those of a group. This can be seen in various contexts, including social media interactions and consumer behavior.