Social metrics are quantitative measures used to evaluate the performance and impact of social media activities. They help businesses and individuals understand how their content is being received by audiences, often focusing on metrics like engagement, reach, and follower growth. By analyzing these metrics, users can make informed decisions to improve their social media strategies. Common social metrics include likes, shares, comments, and click-through rates. These indicators provide insights into audience behavior and preferences, allowing for better-targeted content. Tools like Google Analytics and social media dashboards can assist in tracking these metrics effectively.