Social media policies are guidelines that organizations create to govern the use of social media by their employees. These policies outline acceptable behavior, content sharing, and the representation of the organization online. They aim to protect the organization's reputation and ensure that employees understand their responsibilities when engaging on platforms like Facebook, Twitter, and Instagram. Additionally, social media policies often include rules about confidentiality, intellectual property, and the consequences of violating the guidelines. By establishing clear expectations, organizations can promote a positive online presence while minimizing risks associated with social media use.