Social measures refer to policies and actions taken by governments or organizations to improve the well-being of individuals and communities. These measures can include programs aimed at reducing poverty, enhancing education, and providing healthcare services. They are designed to address social issues and promote equality among different groups in society. Examples of social measures include universal healthcare, minimum wage laws, and public housing initiatives. By implementing these measures, authorities aim to create a more equitable society where everyone has access to essential resources and opportunities for a better quality of life.