Social cognition is the study of how people process, store, and apply information about others and social situations. It involves understanding how we perceive, interpret, and predict the behavior of others, as well as how our own thoughts and feelings influence our interactions. This area of psychology examines concepts like stereotypes, attitudes, and social perception. Researchers in social cognition explore how factors such as culture, emotion, and context shape our understanding of social cues. By studying these processes, psychologists aim to uncover the mechanisms behind social behavior and improve interpersonal communication, ultimately enhancing our ability to navigate complex social environments.