Social authority refers to the influence and power an individual or group holds within a social context. This authority can stem from various sources, such as expertise, position, or the ability to connect with others. People often look to those with social authority for guidance, advice, or leadership in specific situations. In many cases, social authority is established through trust and credibility. For example, a community leader or a subject matter expert may possess social authority due to their knowledge and experience. This influence can shape opinions, behaviors, and decisions within a group or society.