So So Def Recordings is a record label founded in 1993 by music producer Jermaine Dupri. It is known for its significant contributions to the hip-hop and R&B genres, helping to launch the careers of several prominent artists. The label gained fame for its unique sound and successful collaborations, particularly in the 1990s and early 2000s. Over the years, So So Def has released numerous hit albums and singles, featuring artists like Bow Wow, Xscape, and Da Brat. The label has played a crucial role in shaping the music industry, particularly in the Southern hip-hop scene, and continues to influence new generations of musicians.