So So Def is a record label founded by music producer Jermaine Dupri in 1993. It is known for its significant contributions to the hip-hop and R&B genres, particularly in the 1990s and early 2000s. The label has launched the careers of several successful artists, including Bow Wow, Xscape, and Da Brat. The label gained fame for its catchy beats and memorable hooks, often blending hip-hop with pop elements. So So Def has produced numerous hit songs and albums, making it a prominent name in the music industry. Its influence continues to be felt in contemporary music.